What Are SSL Certificates? Why Is It So Important For Every E-Merchant To Have Them?
The SSL certificate is the simplest and fastest way for anyone who promotes the sale of goods or services online to protect customer transactions from conniving, credit card pilfering hackers and the malware they devise to help them in their sticky-fingered criminal endeavors.
And this makes equipping your site with SSL Certificates vital. Identification and prevention of credit card stealing hackers is the number one reason why e-merchants lose sales! If you are serious about security then you should also invest in a good security program such as Norton, click here for discounts.
Top SSL Certificates (there are hundreds to choose from) give you quick online issuance for your website, advanced encryption, 24/7 e-merchant support, and strong warranties. But most important of all, an SSL Certificate helps you create a secure e-business environment in which sales can proliferate. The best SSL Certificates are designed with a 2048-bit signature, and are recognized by 99.3% of all Internet Browsers. This helps maximizing the reach of your e-business.
Most top SSL Certificates also feature another safeguard called “Point-to-Verify Site Seal Technology.” Point-to-Verify Site Seals, or trust marks, verify the steps you’ve taken to keep customer transactions secure. These steps are publicly displayed whenever a site visitor hovers their mouse cursor over a seal.
Now you know what an SSL Certificate is and how it will help you and your online business thrive. But one important question remains. Of the three most powerfully used SSL types, which one is right for you? Let’s find out.
The most basic SSL Certificate you can deploy is the DV SSL
DV SSL stands for Domain Validation Secure Sockets Layer. When your Website employs a DV SSL, its Certificate Authority has confirmed that your site is owned by an individual with a specified and fully registered email address. Top DV SSL provide your Website with Interactive Trust Marks site visitors can hover over to read the actual authentication information the Certificate Authority offers.
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An even more popular, basic SSL Certificate is the OV SSL:
OV SSL stands for Organization Validation Secure Sockets Layer. When an e-merchant chooses this more advanced form of basic SSL certification, his Certificate Authority has confirmed both that your Website is owned by an individual with a specific email address, and that your Website is linked to a fully registered brick and mortar address. Top OV SSL provide you with floating and anchored trust marks to display throughout your Website. These increase customer confidence because their interactive capacity allows your potential buyers to hover over or click on them to read the kind of authentication information about you, your Website and your company that is very reassuring. Read more.
The most advanced SSL Certificate is the EV SSL:
EV SSL stands for Extended Validation Secure Sockets Layer. And the technology built into an EV SSL definitely supplies your Website’s customers with extended validation! The EV SSL validates the security and integrity of your site and the location and identity of your company. But that’s not all. Once you purchase an EV SSL, two things happen as soon as an online shopper types your URL into their computer’s address bar. FIRST; their address bar turns green, alerting them to the fact that yours is one of the most secure, high quality e-merchant sites on the Web. Then SECOND, their view of both your Home Page and the Site Pages that follow includes floating and anchored trust marks. These insignia announce that your customers’ credit card transactions are fully protected and can not be hacked. Finally, top EV SSL are bundled with tools that scan your Website for malware. You are also provided with the PCI Scan Compliance Reports you must submit to banks and credit card companies quarterly. And, of course, the best EV SSL come from Certificate Authorities that provide impressive Warranties and 24/7 technical support services.